SEARCH ENGINE OPTIMIZATION(SEO)
SEO (Search Engine Optimization) in digital marketing is the process of improving a website’s visibility on search engines like Google. It involves optimizing content, keywords, site structure, and backlinks to rank higher in search results. Effective SEO drives organic traffic, enhances credibility, and increases brand awareness without paid ads. By focusing on both on-page and off-page strategies, SEO helps businesses attract targeted audiences, boost engagement, and achieve long-term digital growth.
SERVICES OF SEARCH ENGINE OPTIMIZATION
- SEO Audit & Strategy – Complete website analysis, competitor research, and roadmap creation.
- Keyword Research – Finding high-traffic, relevant, and low-competition keywords
- On-Page SEO – Optimizing titles, meta descriptions, headings, URLs, and internal linking.
- Technical SEO – Fixing crawl errors, site speed, mobile-friendliness, schema markup, XML sitemaps, and HTTPS.
- Content Optimization – Creating and improving blogs, landing pages, and product descriptions with SEO in mind.
- Link Building – Acquiring high-quality backlinks through outreach and guest posting.
- Local SEO – Google Business Profile optimization, local citations, and “near me” keyword targeting.