SOCIAL MEDIA MARKETING (SMM)
In digital marketing, social media marketing (SMM) refers to the use of websites such as Facebook, Instagram, X, LinkedIn, and YouTube to advertise goods, services, or companies. It facilitates communication between companies and their target markets, raises visibility, fosters trust, and increases engagement. SMM is a crucial tool for growth in today’s cutthroat online marketplace because it increases website traffic, produces leads, and enhances consumer loyalty through tactics including content production, paid advertising, influencer participation, and analytics.
Services of Social Media Marketing (SMM)
- Content Creation – Designing posts, reels, videos, infographics, and stories.
- Social Media Management – Handling accounts, scheduling posts, and managing interactions.
- Paid Advertising – Running targeted ads on Facebook, Instagram, LinkedIn, etc.
- Community Engagement – Responding to comments, messages, and managing followers.
- Brand Awareness Campaigns – Increasing visibility and reach.Brand Awareness Campaigns – Increasing visibility and reach.
- Lead Generation Campaigns – Driving potential customers through ads and funnels.
- Influencer Marketing – Collaborating with influencers for promotions.